RUSSIA – The moment Brazil scored Patron, Don Julio and other tequila companies reported a sales increase. By the time the World Cup match between Mexico and Brazil was over with Mexico losing 2-0 the sales of tequila around the world skyrocketed.
Companies like Don Julio started receiving massive calls from it’s distributors as many liquor stores had ran out of tequila. This was unrepresented in the US alone many Mexico football fans never even showed up to work due to being extremely drunk.
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